![]() ![]() We recommend that you change the time zone for a property no more than once per day so Analytics can process the change.Report data may refer to the old time zone for a short period after you update your settings, until Analytics servers have processed the change. If you change the time zone for an existing property, you may see a flat spot or a spike in your data, caused by the time shift forwards or backwards, respectively. ![]() Changing the time zone only affects data going forward.Use Greenwich Mean Time if you don't want to adjust for Daylight Savings Time. If you choose a time zone that honors Daylight Savings Time, Analytics automatically adjusts for time changes.If a visitor comes to your website on a Tuesday in their time zone, but it's Monday in your time zone, the visit is recorded as having occurred on Monday. ![]() "My Business, Inc website") and select the reporting time zone and currency. Then, in the Property column, click Create Property.
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